Guidelines for Data Collection and Analysis: Considerations for Informed Marketing in a Globalized World
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DOI: 10.1080/08911762.2025.2460278
Abstract: Abstract Informed marketing rests on strategically leveraging (collecting, analyzing, and interpreting) data in marketing decisions. This article emphasizes that a one-size-fits-all approach to data collection and analysis is generally ineffective in a global context, creating… read more here.
Keywords: collection analysis; informed marketing; marketing; data collection ... See more keywords