Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Financial Services Marketing"
DOI: 10.1057/s41264-017-0037-2
Abstract: Despite the strong evidence that many consumers relish their experience with mobile banking, others indicate that some segments may not be comfortable with these emerging digitized platforms due to certain inherent personal traits. Drawing insights… read more here.
Keywords: effect; inherent innovativeness; consumer readiness; mobile banking ... See more keywords