Who is innovating? An exploratory research of digital technologies diffusion in retail industry
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DOI: 10.1016/j.jretconser.2019.01.019
Abstract: Abstract To date, the diffusion of digital technologies is rapidly increasingly in the physical stores as prompt by the continuous advancements in technology and consumers' expectation of new technologies. To the authors' knowledge, the evaluation… read more here.
Keywords: research digital; digital technologies; innovating exploratory; diffusion ... See more keywords