The role of a firm’s innovation competence on customer adoption of service innovation
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DOI: 10.1108/mrr-11-2015-0280
Abstract: Purpose This paper aims to identify the dimensions of a firm’s service innovation competence. This paper also aims to establish the relationship between a firm’s service innovation competence dimensions and customer-oriented service innovation configurations and… read more here.
Keywords: innovation competence; innovation; customer; service ... See more keywords