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Published in 2022 at "International Marketing Review"
DOI: 10.1108/imr-12-2021-0361
Abstract: PurposeResearch demonstrates that servitization can achieve competitive advantages for firms; however, many firms are unable to achieve their target values due to various challenges. This study proposes a new model in which open innovation and…
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Keywords:
open innovation;
servitization;
consumer;
innovation creation ... See more keywords
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Published in 2018 at "Journal of Entrepreneurship and Public Policy"
DOI: 10.1108/jepp-d-18-00026
Abstract: Purpose The innovation creation literature primarily focuses on urban firms/regions or relies heavily on these data; less studied are rural firms and areas in this regard. The purpose of this paper is to employ a…
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Keywords:
urban firms;
rural urban;
rural firms;
innovation ... See more keywords
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Published in 2018 at "International Journal of Trade and Global Markets"
DOI: 10.1504/ijtgm.2018.10011167
Abstract: A university, which is the main form of higher education institution (HEI), aims to develop and promote education, generate academic excellence and transfer academic knowledge to solve social problems. To enhance the innovation creation in…
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Keywords:
creation;
research;
universities thailand;
critical factors ... See more keywords