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Published in 2022 at "PLoS ONE"
DOI: 10.1371/journal.pone.0276463
Abstract: We experimentally investigate an intervention that ought to motivate innovative behavior by changing risk perceptions. Participants run a virtual lemonade stand and face a trade-off between exploiting a known strategy and exploring untested approaches. Innovation…
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Keywords:
innovation experimental;
innovation;
experimental evidence;
effectiveness behavioral ... See more keywords