Virtual customer environment design and organizational innovation: An exploration–exploitation perspective
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DOI: 10.1080/10919392.2018.1410632
Abstract: ABSTRACT Many firms are developing virtual customer environments (VCEs) that provide customers the opportunity to submit, discuss, and vote for new ideas. Some studies show that VCEs promote the development of incremental improvements in existing… read more here.
Keywords: organizational innovation; innovation; exploration exploitation; innovation exploration ... See more keywords