Sign Up to like & get
recommendations!
0
Published in 2020 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2018.1493524
Abstract: ABSTRACT The purpose is to investigate the generalizability of an innovation prowess framework, developed for firms in developed countries, for firms in emerging economies facing tight regulatory regimes. Using a qualitative approach we investigate key…
read more here.
Keywords:
firms emerging;
emerging economies;
regulatory regimes;
innovation ... See more keywords