The Impact of the Innovative Knowledge of Customers on Their Recommendation Intentions
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DOI: 10.3389/fpsyg.2020.00979
Abstract: This article provides a systematic way to examine the impact of the innovative knowledge of customers on their recommendation intentions from firm design perspective and investigates the moderating effects of guidance methods and design materials… read more here.
Keywords: impact innovative; recommendation intentions; knowledge customers; innovative knowledge ... See more keywords