Halal tourism: exploring innovative marketing opportunities for entrepreneurs
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DOI: 10.1108/jima-06-2020-0191
Abstract: Purpose The aim of this conceptual paper is to define Halal tourism based on the current practices and to explore the available innovative business opportunities in Halal travel industry that could be exploited by Halal… read more here.
Keywords: tourism; halal tourism; innovative marketing; marketing opportunities ... See more keywords