Newsvendor problem under complete uncertainty: a case of innovative products
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DOI: 10.1007/s10100-016-0458-3
Abstract: The paper presents a new scenario-based decision rule for the classical version of the newsvendor problem (NP) under complete uncertainty (i.e. uncertainty with unknown probabilities). So far, NP has been analyzed under uncertainty with known… read more here.
Keywords: newsvendor problem; uncertainty; problem complete; innovative products ... See more keywords
Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
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DOI: 10.1007/s11747-019-00635-z
Abstract: To encourage customers’ referral behavior and expand their customer base, providers of innovative products and services often use customer referral reward programs (CRPs), though not all CRPs deliver on their initial promise. With one field… read more here.
Keywords: referral reward; products services; customer referral; innovative products ... See more keywords
Discursive Communication Strategies for Introducing Innovative Products: The Content, Cohesion, and Coherence of Product Launch Presentations
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DOI: 10.1177/10506519211001123
Abstract: In the information age, discourse plays an increasingly important role in promoting innovative products. But how language works in the innovation process remains underexplored. This study explores the discursive communication strategies used to introduce innovation… read more here.
Keywords: discursive communication; content cohesion; communication; communication strategies ... See more keywords
Analysis of Innovation Activity of Enterprises in Modern Business Environment
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DOI: 10.14505/jarle.v8.8(30).01
Abstract: The article discusses the question of the possibility of the business community to implement mechanisms for the development of its structure The authors show that in the process of historical transformation are implemented opportunities for… read more here.
Keywords: innovation activity; innovative products; business; authors show ... See more keywords
The role of natural products in modern drug discovery.
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DOI: 10.1590/0001-3765201920190105
Abstract: The global medicine market is about 1.1 trillion US dollars. About 35 percent of medicines have originated from natural products. Brazil presents the largest biodiversity in the world, with more than 50,000 species of higher… read more here.
Keywords: products modern; natural products; role natural; innovative products ... See more keywords
What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.838244
Abstract: Drawing on the theory of planned behavior, we investigate the legitimacy of platform governance and whether consumers with greater ranges of risk propensity are more likely to purchase innovative products. This study develops a moderated… read more here.
Keywords: risk propensity; innovative products; purchase innovative; legitimacy ... See more keywords