Investigating motivated consumer innovativeness in the context of drone food delivery services
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DOI: 10.1016/j.jhtm.2019.01.004
Abstract: Abstract The objective of this research is to explore the motivated consumer innovativeness in the context of drone food delivery services. More specifically, it was hypothesized that four dimensions of motivated consumer innovativeness, which include… read more here.
Keywords: consumer innovativeness; innovativeness context; context drone; motivated consumer ... See more keywords