Articles with "inoculation messages" as a keyword



Immunizing with information – Inoculation messages against conversational agents’ response failures

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Published in 2021 at "Electronic Markets"

DOI: 10.1007/s12525-021-00509-9

Abstract: Conversational agents (CAs) are often unable to provide meaningful responses to user requests, thereby triggering user resistance and impairing the successful diffusion of CAs. Literature mostly focuses on improving CA responses but fails to address… read more here.

Keywords: response; response failures; inoculation; inoculation messages ... See more keywords

Inoculation messages as a preemptive financial crisis communication strategy with inexperienced investors

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Published in 2017 at "Journal of Applied Communication Research"

DOI: 10.1080/00909882.2017.1320571

Abstract: ABSTRACT This study focuses on the problem of collapsed ‘stay in the market’ (SIM) beliefs during financial crises. More specifically, the goal of this investigation was to ascertain whether or not inoculation messages are a… read more here.

Keywords: communication strategy; crisis communication; inoculation; inoculation messages ... See more keywords

Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes

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Published in 2017 at "Western Journal of Communication"

DOI: 10.1080/10570314.2016.1224917

Abstract: It is well established that—among individuals who hold an attitude toward a topic—inoculation messages can help promote resistance to counterattitudinal attacks. Yet, the utility of inoculation theory for communication campaigns may ultimately depend upon the… read more here.

Keywords: supportive messages; inoculation; inoculation messages; inoculation supportive ... See more keywords