Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes
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DOI: 10.1080/10570314.2016.1224917
Abstract: It is well established that—among individuals who hold an attitude toward a topic—inoculation messages can help promote resistance to counterattitudinal attacks. Yet, the utility of inoculation theory for communication campaigns may ultimately depend upon the… read more here.
Keywords: supportive messages; inoculation; inoculation messages; inoculation supportive ... See more keywords