#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Advertising Research"
DOI: 10.2501/jar-2019-035
Abstract: ABSTRACT This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers' advertisement and product evaluations. Participants reported that they liked the advertisement… read more here.
Keywords: models effects; perceived authenticity; beingreal instagram; authenticity ... See more keywords