Q-commerce service with behavior-based pricing: self-logistics or platform-logistics?
Sign Up to like & getrecommendations! Published in 2024 at "Kybernetes"
DOI: 10.1108/k-05-2024-1392
Abstract: PurposeConsidering behavior-based pricing strategy, we explore the choice of instant logistics service model and pricing strategy of Quick-commerce channel.Design/methodology/approachWe adopt the Hotelling framework to develop a two-period game in which two horizontally differentiated suppliers sell… read more here.
Keywords: behavior based; based pricing; instant logistics; cost coefficient ... See more keywords