Institution strategy in transnational higher education: late entrants in mature markets – the case of international branch campuses in the United Arab Emirates
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DOI: 10.1080/03075079.2019.1649386
Abstract: ABSTRACT Late entry into a market is an institution strategy that has been little researched in the context of higher education. The purpose of this research was to identify and analyse the different positioning and… read more here.
Keywords: education; differentiation strategies; higher education; institution strategy ... See more keywords