A co-creation shift in learning management: work design for institutional commitment and personal growth
Sign Up to like & getrecommendations! Published in 2017 at "Higher Education"
DOI: 10.1007/s10734-016-0090-0
Abstract: Some higher education management departments have started to implement customer service orientation strategies in their marketing activities in order to solidify value exchange perceptions, differentiate themselves, and improve retention rates. However, if students are to… read more here.
Keywords: institutional commitment; commitment personal; work design; management ... See more keywords
Customer service, university student segmentation and institutional commitment
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Innovation and Learning"
DOI: 10.1504/ijil.2017.10008278
Abstract: Currently, many institutions of higher education are trying to solve student retention problems with student customer service strategies. However, a one-size fits all approach can lead to dissatisfied students, the loss of resources and issues… read more here.
Keywords: customer service; student; institutional commitment; university ... See more keywords