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Published in 2017 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2016.05.006
Abstract: Abstract In contemporary societies, culturally diverse families and blending processes are expected outcomes when accommodating different cultural backgrounds. Manifestations of creolization processes are studied within the context of Thanksgiving celebrations, as the authors analyze how…
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Keywords:
impact diversity;
institutional longevity;
diversity institutional;
diversity ... See more keywords