Institutions and frugal innovation: The case of Jugaad
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DOI: 10.1007/s10490-019-09700-1
Abstract: Multinationals from emerging markets are embracing frugal innovation. While resource constraints and business opportunities targeting the underserved have been identified as core reasons for the same, we heed to researchers calls for a fine-grained understanding… read more here.
Keywords: innovation case; institutions frugal; case jugaad; innovation ... See more keywords