How objective and subjective knowledge affect insurance choices
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Financial Services Marketing"
DOI: 10.1057/s41264-017-0034-5
Abstract: This study investigates the effect of objective knowledge (OK) and subjective knowledge (SK) on real-life insurance choices, a non-trivial, information-rich choice task with no dominant option. Prior research has shown that OK and SK tend… read more here.
Keywords: decision; insurance choices; objective subjective; knowledge ... See more keywords