Does digitalization create or reduce perceived global value?
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-09-2017-2370
Abstract: Purpose The internet has made it possible to diffuse totally digitized products on a very large scale. The newspaper business is one of the sectors that has been most affected by this technological revolution. Given… read more here.
Keywords: value; effect; perceived global; global value ... See more keywords
Design Thinking in Digital Innovation Projects—Exploring the Effects of Intangibility
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Transactions on Engineering Management"
DOI: 10.1109/tem.2020.3036818
Abstract: The locus of innovation has shifted from mechanical advances to digital solutions. By emphasizing the importance of user needs, Design Thinking is apt to develop human-centered innovation, including digital solutions. Using two representative examples from… read more here.
Keywords: design thinking; innovation; intangibility; digital solutions ... See more keywords