Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation
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DOI: 10.1109/access.2022.3226367
Abstract: Integrated Broadcast-Broadband (IBB) Systems enable a range of new services for viewers, including content personalization, such as targeted advertising. Custom advertising is delivered using the broadband connection synchronized with the broadcast content, demanding high-control synchronization… read more here.
Keywords: preparation; broadband; targeted advertising; integrated broadcast ... See more keywords