Integrated package design: an interdisciplinary approach to package design that benefits consumer experience and brand perception
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DOI: 10.1080/16864360.2017.1308079
Abstract: ABSTRACTIt is perplexing that Package Design has traditionally been taught as a course isolated in either Graphic or Industrial Design programs. To develop a truly unified brand narrative, package design necessitates an interdisciplinary, human-centered, and… read more here.
Keywords: package; package design; integrated package; brand ... See more keywords