Compete, Cooperate, or Both? Integrating the Demand Side into Patent Deployment Strategies for the Commercialization and Licensing of Technology
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DOI: 10.5465/amr.2018.0119
Abstract: Profiting from innovation typically involves a choice between commercializing a patented technology in the product market to exploit proprietary advantage (i.e., competition) or licensing the techn... read more here.
Keywords: side patent; compete cooperate; integrating demand; technology ... See more keywords