There's More Than One Perspective to Take Into Account for Successful Customer Integration Into Radical New Product Innovation: A Framework and Research Agenda
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DOI: 10.1109/tem.2019.2893060
Abstract: Over the past few decades, the impact of customer integration on radical new product (RNP) innovation has been extensively investigated. To date, this important topic presents inconsistent empirical findings that must be converged. In this… read more here.
Keywords: integration radical; customer; innovation; customer integration ... See more keywords