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Published in 2020 at "Journal of Evolutionary Economics"
DOI: 10.1007/s00191-020-00706-3
Abstract: This paper looks at the different strategies that two of the tire industry’s most prominent players, Pirelli and Michelin, deployed to exploit a radical process innovation: robotized, modular manufacturing. This paper argues that Pirelli, originally…
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Keywords:
knowledge integration;
integration technical;
integration capabilities;
technical change ... See more keywords