Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Marketing"
DOI: 10.1177/0022242920956676
Abstract: Firms are exploiting artificial intelligence (AI) coaches to provide training to sales agents and improve their job skills. The authors present several caveats associated with such practices based on a series of randomized field experiments.… read more here.
Keywords: intelligence coaches; coach; human coach; sales agents ... See more keywords