Artificial Intelligence and Marketing: Pitfalls and Opportunities
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DOI: 10.1016/j.intmar.2020.04.007
Abstract: Abstract This article discusses the pitfalls and opportunities of AI in marketing through the lenses of knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order learning” that distinguishes AI applications from traditional… read more here.
Keywords: intelligence marketing; pitfalls opportunities; marketing pitfalls; marketing ... See more keywords
The evolving role of artificial intelligence in marketing: A review and research agenda
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DOI: 10.1016/j.jbusres.2021.01.055
Abstract: Abstract An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in marketing has shown that AI is capable of mimicking humans and performing activities in an ‘intelligent’ manner. Considering the growing interest in AI… read more here.
Keywords: artificial intelligence; role; marketing; research agenda ... See more keywords
A Framework for Collaborative Artificial Intelligence in Marketing
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DOI: 10.1016/j.jretai.2021.03.001
Abstract: Abstract We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can team up with AI, which has profound implications for retailing, which is… read more here.
Keywords: artificial intelligence; marketing; intelligence; intelligence marketing ... See more keywords