The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: a Malaysian perspective
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DOI: 10.1108/srj-05-2016-0082
Abstract: The purpose of this study was to examine the influence of adopted corporate social responsibility (CSR) constructs, which include economic, legal, ethical and philanthropic responsibilities, on the intended buying behaviour of Malaysian consumers. The study… read more here.
Keywords: influence; social responsibility; buying behaviour; behaviour ... See more keywords