Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia
Sign Up to like & getrecommendations! Published in 2022 at "SAGE Open"
DOI: 10.1177/21582440221095012
Abstract: This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total… read more here.
Keywords: intention adoption; adoption mobile; shopping covid; mobile shopping ... See more keywords