The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis
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DOI: 10.1007/s10796-019-09924-y
Abstract: The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM factors influencing consumers’ intention to buy. By… read more here.
Keywords: consumers intention; meta analysis; intention buy; effect ... See more keywords
EU quality label vs organic food products: A multigroup structural equation modeling to assess consumers' intention to buy in light of sustainable motives.
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DOI: 10.1016/j.foodres.2020.109846
Abstract: Consumers are increasingly paying attention to their food choices in light of sustainability. Regional and locally produced food, as well as organic products, are experiencing an increasing success amongst consumers as perceived as authentic high-quality… read more here.
Keywords: quality; intention buy; food products; quality label ... See more keywords
Determining intention to buy air e-tickets in Malaysia
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DOI: 10.5267/j.msl.2019.2.009
Abstract: Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales… read more here.
Keywords: air tickets; intention buy; buy air; perceived usefulness ... See more keywords