Effective strategies for responding to rumors about risks: The case of radiation-contaminated food in South Korea
Sign Up to like & getrecommendations! Published in 2019 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2019.02.006
Abstract: Abstract This experimental study explores how governments should respond to rumors about national-level risk issues. Informed by research in rumor psychology and risk/crisis communication, it investigates whether type of rumor and rumor response strategy have… read more here.
Keywords: disseminate rumor; intention disseminate; response; rumor ... See more keywords