The moderating role of ethnic culture on adoption intention of generative artificial intelligence among university students
Sign Up to like & getrecommendations! Published in 2025 at "Frontiers in Education"
DOI: 10.3389/feduc.2025.1622620
Abstract: This study is based on an extended model of the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore the influencing factors of the adoption intention of… read more here.
Keywords: adoption intention; artificial intelligence; culture; intention generative ... See more keywords