Role of COVID-19 Caller Tune and Intention to Get Vaccinated: An Application of the Health Belief Model
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Creative Communications"
DOI: 10.1177/09732586241248824
Abstract: This study examined the persuasive healthcare communication of COVID-19 vaccination using mobile phone caller tunes as cues to action in intention to get vaccinated. Results indicate that caller tunes have a significant impact on only… read more here.
Keywords: get vaccinated; caller; health belief; health ... See more keywords