To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory
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DOI: 10.1108/jima-09-2023-0288
Abstract: Purpose The purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to identify the factors influencing Muslim customers’ switching intention to halal-certified cosmetics. Design/methodology/approach A snowballing sampling method was used to distribute an… read more here.
Keywords: intention halal; switching intention; scepticism; halal cosmetics ... See more keywords