Articles with "intention loyalty" as a keyword



Photo from wikipedia

Customer awareness, intention and loyalty toward innovative product ‘PureWater’: An empirical study

Sign Up to like & get
recommendations!
Published in 2017 at "Journal of Interdisciplinary Mathematics"

DOI: 10.1080/09720502.2017.1382201

Abstract: Abstract In order to understand customer awareness, intention and loyalty toward innovative product ‘PureWater’, the essay provides literature review and formulates some hypotheses. Then factor analysis is employed as the main statistical technique to analyze… read more here.

Keywords: loyalty toward; intention loyalty; loyalty; customer awareness ... See more keywords