Sign Up to like & get
recommendations!
1
Published in 2020 at "Management Science Letters"
DOI: 10.5267/j.msl.2019.11.027
Abstract: Article history: Received: October 25, 2019 Received in revised format: November 2
read more here.
Keywords:
consumer purchase;
marketing consumer;
viral marketing;
intention moderator ... See more keywords