The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus
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DOI: 10.5267/j.msl.2019.11.027
Abstract: Article history: Received: October 25, 2019 Received in revised format: November 2 read more here.
Keywords: consumer purchase; marketing consumer; viral marketing; intention moderator ... See more keywords