Factors Influencing Purchase Intention of Organic Rice in Thailand
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DOI: 10.1080/10454446.2019.1679690
Abstract: ABSTRACT This study investigates factors influencing purchase intention of organic rice using Thailand as the case study. The theory of planned behavior (TPB) was adopted as a theoretical framework, and a conceptual framework is cross-validated… read more here.
Keywords: purchase; study; organic rice; intention organic ... See more keywords