Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms
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DOI: 10.1016/j.jbusres.2017.01.013
Abstract: This study examines the impact of psychological contract violation (PCV) on customer intention to reuse online retailer websites via the mediating mechanisms of trust and satisfaction. The moderating role of perceived structural assurance (SA) is… read more here.
Keywords: psychological contract; contract violation; customer intention; intention reuse ... See more keywords
Why customers have the intention to reuse food delivery apps: evidence from China
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DOI: 10.1108/bfj-03-2021-0205
Abstract: PurposeFood delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to… read more here.
Keywords: delivery apps; influence; model; intention reuse ... See more keywords