Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network
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DOI: 10.3389/fpsyg.2021.731850
Abstract: In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context,… read more here.
Keywords: intention study; bayesian network; consumers online; affecting consumers ... See more keywords