Sign Up to like & get
recommendations!
1
Published in 2023 at "Behavioral Sciences"
DOI: 10.3390/bs13030214
Abstract: Mukbang is widely recognized as a new type of food video on user-generated content (UGC) platforms. The purpose of this study was to identify motivators to watch mukbangs and to examine the relationship between these…
read more here.
Keywords:
intention;
watch mukbangs;
purchase;
intention watch ... See more keywords
Sign Up to like & get
recommendations!
2
Published in 2023 at "First Monday"
DOI: 10.5210/fm.v28i5.12644
Abstract: This study aims to propose and test an integrated model of the theory of planned behaviour (TPB) and uses and gratifications theory (U&G) to understand viewers’ intention to watch video game live streaming on Twitch.…
read more here.
Keywords:
intention;
twitch;
intention watch;
viewers intention ... See more keywords