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Published in 2019 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2018.02761
Abstract: This paper aims to analyze the influence of the content of the label of wine bottles on the purchase intention of wine. The sample was 114 individuals (51, 32% women and 48, 67% men) inside…
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Keywords:
buying intention;
wine;
content label;
intention ... See more keywords