Social media marketing, functional branding strategy and intentional branding
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DOI: 10.21511/ppm.16(3).2018.09
Abstract: It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding… read more here.
Keywords: social media; functional branding; branding; marketing strategies ... See more keywords