Unfolding the digital servitization path from products to product-service-software systems: Practicing change through intentional narratives
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DOI: 10.1016/j.jbusres.2021.08.027
Abstract: Abstract Manufacturers are increasingly struggling with the transition from products to product-service-software systems. Our study takes stock of the current research on servitization and digital servitization to investigate the challenging transition process from product to… read more here.
Keywords: product service; digital servitization; intentional narratives; process ... See more keywords