Hunt–Vitell’s General Theory of Marketing Ethics Predicts “Attitude-Behaviour” Gap in Pro-environmental Domain
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DOI: 10.3389/fpsyg.2022.732661
Abstract: The inconsistency between pro-environmental attitudes and behaviours, known as the “attitude-behaviour” gap, is exceptionally pronounced in scenarios associated with “green” choice. The current literature offers numerous explanations for the reasons behind the “attitude-behaviour” gap, however,… read more here.
Keywords: behaviour gap; attitude behaviour; hunt vitell; pro environmental ... See more keywords