Adopting an Extended Theory of Planned Behaviour to Examine Buying Intention and Behaviour of Nutrition-Labelled Menu for Healthy Food Choices in Quick Service Restaurants: Does the Culture of Consumers Really Matter?
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DOI: 10.3390/ijerph20054498
Abstract: This research aims to examine an extended model of the Theory of Planned Behaviour (TPB) to understand the determinants of consumers’ intentions to buy and recommend nutrition-labelled menu (NLM) items for making healthy food choices.… read more here.
Keywords: intentions buy; food choices; healthy food; nlm items ... See more keywords