Influence of cultural dimensions on the attitudes and intentions of consumers towards foreign and domestic products
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DOI: 10.5937/markt1704235s
Abstract: The main purpose of this paper is to analyze the impact of the cultural dimensions on consumer attitudes and behavioral intentions towards domestic and foreign products. Model of national culture, defined by Hofstede, consists of… read more here.
Keywords: foreign domestic; dimensions attitudes; intentions consumers; attitudes intentions ... See more keywords