The moderating impact of social risk, shame, and guilt on purchase intentions of premium private labels at food discounters
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DOI: 10.1108/bfj-02-2019-0114
Abstract: Purpose The purpose of this paper is to investigate situational factors (i.e. social risk) and negative emotions (e.g. shame and guilt) on consumers’ purchase intentions for premium private labels (PPLs) vs national brands (NBs) at… read more here.
Keywords: intentions premium; shame guilt; purchase intentions; risk ... See more keywords