Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2018.03.015
Abstract: Abstract Scholars typically advise brands to stay away from public conflict with competitors as research has focused on negative consequences—e.g., price wars, escalating hostilities, and derogation. This research distinguishes between rivalry between firms (inter-firm brand… read more here.
Keywords: rivalry; inter firm; inter consumer; brand ... See more keywords
Exploring inter-firm knowledge through contractual governance: A case study of production contracts for faba-bean procurement in France
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Rural Studies"
DOI: 10.1016/j.jrurstud.2019.10.040
Abstract: Abstract A major sustainability challenge in European agriculture is to develop legume production. But organizing new legume supply-chains is a knowledge-intensive process, due to low past investment. In particular, technical knowledge development on crop production… read more here.
Keywords: knowledge; inter firm; production; case study ... See more keywords
The role of relative performance in inter-firm mobility of inventors
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DOI: 10.1016/j.respol.2017.05.002
Abstract: Prior research has emphasized the influence of inter-firm mobility on knowledge flows and innovation, yet we have an incomplete picture of the antecedents of inventor mobility. Building on theoretical traditions related to decision-making based on… read more here.
Keywords: mobility; inter firm; firm mobility; performance ... See more keywords
Inter-firm partnerships – strategic alliances in the pharmaceutical industry
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DOI: 10.1080/00207543.2017.1397793
Abstract: In recent years, strategic alliances have become key to success in sectors such as pharmaceutical and high-tech industry. Strategic partnerships between start-ups and big pharmaceutical companies have become more prevalent and are typically motivated by… read more here.
Keywords: partnerships strategic; industry; inter firm; firm partnerships ... See more keywords
The moderating effect of corporate reputation on inter-firm alliance impact on company performance
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DOI: 10.1108/ebr-12-2017-0232
Abstract: Purpose The purpose of this paper is to untangle the impacts of a firm’s corporate reputation and its alliance partners’ social capital on its financial performance, drawing on the relational and the network points of… read more here.
Keywords: partners social; performance; corporate reputation; reputation ... See more keywords
Managing differences, interaction, and partnership quality in global inter-firm relationships
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Managing Projects in Business"
DOI: 10.1108/ijmpb-04-2018-0074
Abstract: Purpose The purpose of this paper is to develop and to empirically test a model that explains how managing differences between an information technology (IT) provider and an overseas client influences partnership quality and ultimately… read more here.
Keywords: managing differences; inter firm; interaction; partnership quality ... See more keywords